We are going to look at two ways to find untapped growth opportunities using ChatGPT and Google Search Console. The first is looking at pages with high impressions and low clicks. The second is to find pages whose average position is between 11-20. You could also approach this same process but with a focus on keywords/queries.
Pages that appear in positions 11-20: This indicates that they are close to moving on to the first page, which would drive more impressions and clicks. A little SEO work could lead to out-sized results.
How To Analyze GSC Page Data with ChatGPT
1 – Download your Keyword Data from Google Search Console
- I like to view the past 3-6 months of data
3 – Ask ChatGPT to analyze the data
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- Specifically, I like to ask it to two different prompts to analyze the data to find pages that we should focus on that have the most opportunity for growth.
Prompt 1
“Look on the 2nd sheet, titled “Pages” in the uploaded document and it has the page-related data. I would like you to analyze the data to find the top 10 pages that we should focus on that have the most opportunity for growth. To determine the top 10 pages with the most potential for growth, analyze the data from the “Pages” sheet based on key metrics such as Clicks, Impressions, Click-Through Rate (CTR), and Position. We are looking for pages with: High Impressions but Low Clicks: Pages with many impressions but relatively fewer clicks might indicate that they are frequently appearing in search results but are not effectively enticing users to click. These pages could benefit from optimization to improve their click-through rate.”
Prompt 2
“Now, review the data and look at pages with average positions in the 11-20 range, signifying that they are close to the first page. Prioritize pages with higher impressions.”
4 – ChatGPT’s Results
ChatGPT then went through and gave me the below results, highlighting 10 pages that are ripe for organic growth (URLs are hidden for client privacy):
Based on the analysis, here are the top 10 pages from your website that have significant potential for growth, considering both their high impressions but relatively low clicks, and their search engine positions ranging from 11 to 20:
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- Page: [URL]
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- Clicks: 214
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- Impressions: 18,608
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- CTR: 0.0115
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- Position: 13.34
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- Click Potential: 18,394
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- Page: [URL]
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- Page: [URL]
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- Clicks: 152
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- Impressions: 11,787
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- CTR: 0.0129
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- Position: 16.48
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- Click Potential: 11,635
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- Page: [URL]
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- Page: [URL]
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- Clicks: 83
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- Impressions: 9,739
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- CTR: 0.0085
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- Position: 12.83
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- Click Potential: 9,656
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- Page: [URL]
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- Page: [URL]
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- Clicks: 130
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- Impressions: 6,028
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- CTR: 0.0216
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- Position: 12.74
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- Click Potential: 5,898
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- Page: [URL]
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- Page: [URL]
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- Clicks: 8
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- Impressions: 4,236
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- CTR: 0.0019
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- Position: 12.23
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- Click Potential: 4,228
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- Page: [URL]
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- Page: [URL]
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- Clicks: 111
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- Impressions: 3,881
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- CTR: 0.0286
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- Position: 18.82
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- Click Potential: 3,770
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- Page: [URL]
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- Page: [URL]
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- Clicks: 35
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- Impressions: 3,036
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- CTR: 0.0115
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- Position: 16.89
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- Click Potential: 3,001
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- Page: [URL]
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- Page: [URL]
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- Clicks: 153
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- Impressions: 3,099
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- CTR: 0.0494
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- Position: 13.86
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- Click Potential: 2,946
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- Page: [URL]
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- Page: [URL]
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- Clicks: 2
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- Impressions: 2,871
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- CTR: 0.0007
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- Position: 19.30
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- Click Potential: 2,869
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- Page: [URL]
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- Page: [URL]
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- Clicks: 16
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- Impressions: 2,734
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- CTR: 0.0059
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- Position: 15.40
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- Click Potential: 2,718
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- Page: [URL]
Focusing on optimizing these pages could lead to a significant increase in clicks and overall website performance. Optimization could involve improving meta descriptions, titles, and the content quality to make these pages more appealing in search results
Next, we will go over how to use this data to make optimizations to your specific pages.